Merit.Ad enables broadcasters and brands to create earned viewing entitlements — connecting loyalty, commerce and media access in ways that reduce reliance on traditional advertising inventory.
Customers unlock premium live moments through qualifying spend or loyalty activity.
MeritasMedia converts that activity into access for scarce inventory, including sport, premieres and cultural broadcasts.
Broadcasters gain a new revenue route for high-demand events. Retailers offer a high-impact reward tied to urgency and shared viewing.
Points, memberships and partner rewards can be exchanged for time-bound streaming access.
MeritasMedia delivers subscription entitlements directly into participating streaming platforms.
Broadcasters reach high-value audiences through retail partnerships, while retailers offer premium access with stronger perceived value than standard points rewards.
Loyalty or retail entitlement removes ads for a selected programme, series or event window.
Viewers unlock uninterrupted access to specific content without needing a full platform subscription.
Broadcasters gain a flexible commercial option beyond fixed ad load, and retailers provide a distinctive reward customers recognise immediately.